All projects 04 / 06

Nokia — Immersive Media

A product-page animation designed to make immersive media use cases feel immediate on a highly technical platform.

Info

Developed for the Network as Code site redesign, this piece was part of a broader series of three 3D animations proposed for solution-page hero placements. The VR animation focused on immersive media use cases, where responsive connectivity, streaming quality, and XR experiences all intersect. Nokia frames media and entertainment within Network as Code through immersive XR and high-performance streaming scenarios, which made this use case a strong fit for a more immediate visual treatment.

The goal was to make a deeply technical product page feel more alive without becoming gimmicky. Rather than explaining the platform literally, I developed a cleaner visual hook that could hold up as a loop, support page readability, and give the use case a stronger sense of immediacy. The VR headset worked as a direct anchor, while the motion stayed abstract enough to support the page rather than overpower it.

The series began as my own initiative and moved forward with product-side approval. Alongside the VR piece, I also created additional animations for automotive and drone-related solution pages. This project is the clearest example of that series: a motion asset built to improve first-screen engagement for a highly technical platform.

Services: Art Direction · 3D Animation · Product Visualization
Client: Nokia
Year: 2025
Agency: In-house
Role: Initiative · Concept · Art Direction · 3D Production · Animation · Post-Production
Format: Hero Loop Animation Produced for Site Redesign / Rollout